Redefining OLED with ultimate brightness
See our best ever 4K HDR OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.
World's first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Revolutionary OLED picture, as perceived by the human eye
Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.
Turn any sound into a truly immersive experience
Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?" Even get answers on screen, control smart home devices, and more.
Feel real life depth with ultimate blacks and our brightest ever OLED picture
Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights
A wide palette of naturally beautiful colors
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K 5 Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear.
The screen is the speaker, sound perfectly matches action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom™ 2 enhances voices for clearer dialog
Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices. 2
Supersize your smartphone favorites
Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. 2 10
Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.
Shipping + Returns
✔ Shipping is free for all orders over $100. Otherwise, the cost will be calculated at checkout.
✔ Once your product has shipped, it usually takes 4 to 6 business days.
✔ You can return your product up to 45 days after receiving your order.
Payment + Security
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